Growth and capabilities support change to acquired company name

SCHILLER PARK, Ill., March 3, 2020 – PSAV, a global leader in event experiences, announced today that it will align its portfolio of companies under a new master brand and will assume the name Encore.

With a global footprint reaching more than 20 countries, PSAV has experienced tremendous growth in recent years extending the solutions it provides customers to create event experiences. The Company has built a strong portfolio of event experience capabilities with the recent acquisitions of Encore Event Technologies and other leading brands such as Hargrove, Hawthorn, KFP, FMAV and Eclipse. This move will unify the brands to more accurately depict the combined companies’ industry leadership, end-to-end event capabilities, and service excellence.

“Encore is a strong brand in our family of companies and adoption of its name will better reflect the full suite of event capabilities we provide,” said Mike McIlwain, CEO. “Together, the brands in our portfolio provide creative, production, advanced technology and staging services to customers all around the world. We are very excited to begin this transition that strongly supports our mission to connect and inspire audiences.”

Under the Encore name, the new brand will be launched later this summer with an entirely new brand identity. Over the coming months, the migration strategy for the complete portfolio of companies will be defined, beginning with Freeman AV Canada, which will adopt the new brand name on March 31, 2020. Freeman AV Canada was included in the Encore acquisition by PSAV last year.

“The evolution of our brand is in response to simplifying our message to customers,” added Cathy Schlosberg, SVP, Marketing. “We know our customers desire to deliver innovative, impactful, transformative event experiences, and they want to work with a provider who can deliver a seamless experience no matter where they are in the world. We believe we can more effectively represent that under a new, global master brand that maximizes the very best from our already strong roster of leading companies.”

About PSAV®

The PSAV family of companies serves as a global leader in event experiences, providing creative, production, advanced technology and staging services to help meeting professionals deliver more dynamic and impactful experiences at their meetings, trade shows and events. The team consists of approximately 14,000 professionals across 2,100 on-site venue locations and more than 50 regional warehouses. The company operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia. It is the trusted partner and exclusive on-site provider of choice at leading venues worldwide. PSAV was recently named to the Forbes 2018 and 2019 America’s Best Employer list. The company is headquartered in Schiller Park, Ill.  www.psav.com.

 

Collaborating with the Timewise and One West Event Design, FMAV wanted to create an immersive experience that would welcome and accommodate high calibre speakers and keynotes. While also providing a warm welcoming space that encouraged networking and conversation.

The designing of the main room (the Process)

The team (FMAV & Timewise) met in the Edmonton office to align and frame the event towards creating a narrative to explain the value it represents to its various stakeholders.
The first step was a Stakeholder Alignment Exercise (more details can be found here). From the exercise the team identified the high impact stakeholders that would provide a high return on investment, if the design was focused on them.

 

Stakeholder_Alignment

 

The team then took those key stakeholders, and performed a Rapid Empathy Exercise. They mapped out a statement each stakeholder would make before the event, as well as a statement for after the event. These statements helped to understand the change in behaviour the event would create. It also contributed to articulating the events value further.
We then dug a little deeper into each stakeholder. The team wanted to understand the level of experience the stakeholders wanted. We asked the question, on a scale of 1-10 where would the stakeholder sit?

1= simple and accessible                   10= highly experiential/disruptive.

 

 

 

 

 

Then we performed a Presenter Intimacy Matrix, with one axis being up on a “Rockstar” i.e. up on pedestal, inaccessible, star power. Vs “Best Friend” intimate, reach out and touch them, like best friends sharing a coffee, being close to and getting to associate with the presenter.

 

 

 

 

 

 

 

 

What’s the Vibe? We listed words that speak to the feeling at the event.

From that activity and information, we identified our event narrative which was:

‘Go West offers event professionals in Western Canada the opportunity to come together to make meaningful connections, educate, elevate, and engage within a community. Presenting the Western Canadian region as brave thought leaders, actively embracing innovation. Leading the industry with smart, effective event design.’

 

Additionally, the goal for the producers was to grow the events stature, exposé, attendance and educational impact.

 

Achieving the narrative

To achieve this narrative we applied several design strategies in the main room, firstly we manipulated the shape to break the standard rectangular box. Creating a triangular shape with video screens and impactful draping. The shape served two purposes, firstly to focus attention on the main stage, and secondly, to envelope the audience as if the screens and drape were arms embracing them.

To reinvent the stage experience and to compliment the shape of the room, FMAV designed a diamond shaped stage allowing audience members closer access to the presenters while keeping the stage height above 36” in order to give the presenters an air of rock stardom.

Utilizing FMAV’s GeoMod Stage Set solution, we designed a maple leaf referencing our proud Canadian heritage. OneWest Event Design came to the party with mixed seating arrangements. Strategically placed to encourage attendees to interact with each other and connect with content and conversation outside of the onstage presentations.

To add to the sense of audience intimacy, FMAV designed a rigging plot that had truss lines raking down towards the back of the room creating lower ceiling, bringing an intimate mood to the audience area while keeping the main stage theatrical.

To accentuate the rake of the truss, tiered seating was installed at the back of the room, allowing attendees to get a higher vantage point, creating a unique experience.

 

Some small subtle technology choices were made to enable and enhance the attendee’s connection to the presenters. For example a robotic camera was positioned at the back corner of the stage near the presenter’s entry point, it allowed for a reverse angle shot capturing the presenters entering and exit from the stage. The shot choice in essence ‘broke the 4th wall’ showing the audience a part of the backstage experience of which most attendees are very familiar. It both humanized and energized the arrival and departure of each presenter.

The IMAG screens were portrait orientated to allow for a full body shot making the presenter 16’ high, enhancing the gravitas and feeding that ‘rock star’ esthetic.

 

 

 

 

 

 

 

 

All of this came together to achieve the event narrative with great effect. Allowing Timewise, FMAV, and OneWest Event Design to contribute in our own ways to create community, foster innovation and show our pride of Western Canada.

If you would like to replicate this success at your event and design amazing experiences for your audience,  connect with us now!

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Azad Zerasvand joins FMAV as Director of Sales, Central Region

(Toronto, ON) – September 13, 2019

We are pleased to announce the appointment of Azad Zerasvand to the role of Director of Sales, Central Region at FMAV.

Azad joins FMAV with a strong entrepreneurial foundation and more than 10 years of experience in business leadership, team development, product management and creative end-to-end AV technology solutions.

In addition to his experience in founding and scaling a tech start-up, Azad has held several leadership positions in the audio-visual industry including Sr. Account Executive with MEDIACO, Director of Event Technology and Director of Sales at PSAV.

“I had the pleasure of working with Azad over 10 years ago,” said Peter Cornforth, Vice President, Sales, FMAV. “He brings a wealth of industry experience in winning new business and building solid client relationships with corporate key account clients. His experience in creative and technical production combined with his entrepreneurial approach are a great asset to our business in Toronto.”

Azad is accustomed to wearing many hats when required and is passionate about effectively supporting his team to achieve exceptional goals.

Azad is based in the FMAV Toronto office and can be reached at azerasvand@fmav.ca

Rob Yawroski-FMAV appointment

Rob Yaworski appointed to lead FMAV production and PSAV venue operations

(MISSISSAUGA, ON) – August 22, 2019

FMAV announced today that Rob Yaworski has been named as Director, Production Centre and Area Venues, Ottawa. In his new role, Rob will be responsible for overall management of the combined FMAV and PSAV operations in the Ottawa region.

“Rob has extensive experience in developing and leading customer focused teams,” said Neil MacNeil, VP, Production Centre Operations, FMAV. “His depth of experience in event production as well as venue operations is a unique combination that will benefit both of our brands in the Ottawa market.”

A 20-year veteran of PSAV, Rob has held progressive leadership roles including Director of Audio Visual Services and most recently Area Director for Ottawa venues.   In his new position, he will lead the management of FMAV’s Ottawa Production Centre, responsible for operations and production functions as well as responsibility for the area venues serviced by both brands.

“Over the years, Rob has demonstrated a growth orientation towards both the development of the PSAV Ottawa business and his team members,” said Bill Brown, President and CEO, FMAV and Division Vice-President, PSAV. “We look forward to his ability to lead our continued growth in the Ottawa market”.

Rob will assume his new role officially on September 2nd and will be based in the FMAV/PSAV Ottawa office.

3 Key Takeaways from Engaging Association Forum 2019

1- There is power within you to make change

Chris Cummings said:  “There is a power within you to make change and it starts with small acts.  By taking those steps you help others take steps towards their improvement and change.” We believe technology is a powerful tool to enable positive change.  But technology alone is not enough we must better understand human behaviour to understand how the technology will change it. Combining those two elements is the most impactful way to create change.

2Choose the high Impact results driven activities

Erin said: “Don’t just add solutions or services increasing complexity.  Choose the high impact results driven activities your associations can offer members. Then be critical about activities that don’t provide value and remove them” The same is true when it comes to AV.  Pick the technologies that reinforce your associations story and value proposition. When FMAV designs solutions, we focus on the transformational change they can create. If a technology does not provide enhance or reinforce the human connection, it should be eliminated in favour of one that does.

3- Get unscripted

Jennifer Spear asked us to “get unscripted, it might be a little scary, but all the uncertainty and ambiguity opens up many new opportunities that might not have been evident otherwise.” FMAV believes events are a never-ending prototype. An opportunity to experiment with innovative design strategies and technologies. Overtime that experimentation evolves your stakeholders experience. Improving and enhancing their connections to other stakeholders and your instructional content. By understanding your event goals and stakeholder objectives we limit the risks associated with being “unscripted.” Together with our clients we design towards our shared goals, knowing that together our process and alignment will enable us to make smart choices.

Creative and Design Zone Prototype Audit:

Through the EventCanvas design process the Engaging Association Forum (EAF) design team identified that Executive and Planner attendees wanted to have the opportunity to experiment with new activation techniques and experience innovative design strategies hands on.  To empower this, FMAV created several experiences for the attendees.

What worked:

  • “Silent Breakout” in the main room.  We received very positive feedback from both attendees and presenters regarding this style of delivery.  Although a little foreign at first everyone embraced the idea in practice and many suggested it was a good way to use one room and keep the entire community connected and intimate. Some commented that they were considering “making their entire event happen on the tradeshow floor using the head set technology”. FMAV can provide strategy, pricing and technology guidance to activate this at your associations event.
  • The engagement walls:  Encouraging people to contribute to the conversations around business and personal challenges was well received.  People liked the technology and analogue tactile nature of the activations.  Many said the topics and activities spurred conversations during lunch and created many great opportunities to learn from their fellow attendees.  Peer group learning is often overlooked or under activated at events.  Planners often focus on the keynote stage presentations and do not allow time for attendees to share learning and experiences with their peers.  The engagement walls did a good job to getting conversations started and encouraged people to share their experiences that might have been missed without the catalyst to share.
  • Shift your thinking games and cards:

Many attendees said the card games were an interesting addition.  Several commented that they would like to utilize them at their internal board meetings to help get the creative thoughts flowing. The favourite was Event Cards by Designing. Events, many attendees liked how it had tangible recommendations and how the cards linked to each other helping the design team to uncover opportunities to create one activation that achieved multiple positive outcomes

  • The EventCanvas Design Space:  The Event Canvas design space allowed people to see the steps that were taken to understand the events stakeholders.  It allowed people to learn more about the methodology and ask questions from practitioners.  Several attendees have used the methodology and were very happy to share their experiences and how it impacted their events.  This has been the most talked about activation post event.  With several associations taking steps to apply it to their next conference.  Contact FMAV to find out more about how you can learn the methodology and how it can be applied to designing your event.

What didn’t:

  • Virtual Reality: Like a lot of VR activations at live events FMAV struggled to get people fully engaged in the solution.  When an events focus is on inter personal interactions VR can often derail that aim.  When a person puts a VR headset on they are full immersed in the virtual environment.  Which is handy if
    you want undivided attention. But, it does remove that individual from the group experience.  This can deter people who are already feeling connected with their peers and fear the distraction will push them out of the loop.  VR works great as a training tool, Tradeshow environments benefit from it especially. But its deployment must be heavily strategized to get the best results.

Several attendees were interested in the way FMAV uses VR to help planners previsualize what their room design will look like.  The concept of allowing the CEO or other presenters feel like they are on the stage before they get to the real-world example is very empowering and helps to build confidence in that presenter.  Several also expressed an interest in learning more about the unique educational delivery methods VR can offer.

Games, Games, Games:

FMAV provided some fun games to encourage people to unlock their thinking.  Some people got into them while others were more interested in the networking activations. This outcome was anticipated but the experiment was worth the effort anyway.  For future events the EAF organizers and FMAV will better understand the style of game to install and how attendees will interact with them.

Games engaged: 

GeoMod Stage Set Designer (people have asked for their stage set to be priced out.  If you forgot to ask or want to design your own ask us for more details)

Fast puzzles. People like to win quick and move on.

Giant Jenga.  Because it is fun!

Games that didn’t engage:

Paper plane Fly Win competition.  Just not this groups cup of tea.  They are looking for tangible activities that teach them something and/or increase their sense of community.  This might have been more embraced if activity time was allocated to it and a final competition was held.

Complex puzzles. They distracted people from interacting with each other.

 

We always encourage event planners to experiment.  We learn from experiment and evolve the experience until we have a well focused set of activities that are targeted towards specific attendee personalities and event outcomes. Trying new things can be risky and stressful, but when new and exciting ideas are a hit it out weighs the misses.  The key is to really dig into who you stakeholders are and what’s important to them.  Then push them a little out of their comfort zone a little and measure the changes until you hit positive improvements in their behaviour.

Games used:

FoxMind Games Disruptus: : An Award-Winning Card Game Designed to Open Every Mind

 

Buy them here

 

Thinkpak: A Brainstorming Card Deck : A creative thinking Toolbox

Buy them here

Designing Event Event Cards: Designing.Events is a new research based method to easily design innovative events that matter.

 

Buy them here

Four Options for Top Easy-to-use Fundraising Apps

If you are in the not-for-profit or fundraising business, collecting donations is a key objective for your events. Although traditional auctions and donation collection still exists, the rise of mobile bidding apps have made it easier than ever to reach your fundraising goals. Some non-profits have reported a 30% increase in their fundraising revenue after implementing mobile bidding technology at their special events.

At events, bidding tables can become crowded, not to mention those donors who are adamant on going home with the item in question-and are willing do whatever it takes. With a mobile bidding app, donors no longer have to wait in lines or battle each other at the table. Instead, it allows donors to complete the bidding process within a couple minutes on their own device, leaving more time to enjoy the event, and less time combating lines or competitors.

There are many of easy-to-use fundraising apps already out there to help you reach your event fundraising goals and engage your audience to donate. Here are 4 options that our clients would recommend.

32 auctions

32 auction is an easy online silent auction website. You can choose a custom link for your organization or cause, personalize it by applying your branding, displaying a goal meter, highlighting sponsors, and more. Enter 1 to 1000 items with descriptions and images.

FEATURES:

  • Free Basic Features option.
  • Organizers and attendees can receive instant notifications: Keep participants engaged in the items they’re interested in by notifying them of recommendations and availability. They can also choose to pay for their items online and also track and manage their auction even while on the go at the event or after they leave.
  • Auctions are private: You have the ability to determine who bids based on who you share your auction URL with.

Auctionfrogs

Auction Frogs is an event auction management solution that provides a custom event website where you can sell event tickets, manage tables and sponsorships, assign bid numbers, promote silent and live auction items in an electronic catalog, print bid sheets and item detail sheets, assign bid numbers, enter winning bids and purchases from the evening’s event, auction off supplemental items, invoice guests, email receipts, and more.
Auction Frogs has a team of people that will manage tasks and complete jobs traditionally assigned to volunteers.

FEATURES

  1. Customized event website
  2. Social Media integration
  3. Fund a Need donation collection
  4. Donate an Item page option
  5. Customized email messaging
  6. Bid Wars. and Auto Bidding option
  7. Advertising space for sponsors
  8. Online payment processing options
  9. Comprehensive reporting
  10. Dedicated account support

GiveSmart

GiveSmart by Community Brands provides solutions such as event management, mobile giving, live and silent auctions, customizable event sites, text-to-give, cloud-based campaign management, integrated ticketing, seating management, and more.

FEATURES

  1. Mobile Friendly Customizable Event Site:  Rich text, video, and enhanced image placement are all available within the platform.
  2. Mobile bidding: Allow donors to support your organization from anywhere. Mobile bidding is the fastest growing trend in fundraising.
  3. Text-to-Give: Accept donations via text year-round and well after your event concludes. With a dedicated keyword per campaign, you can track the success and awareness.
  4. You receive a dedicated Event Coordinator: They help to navigate and advise on everything from selecting the right items to starting prices to event timelines, to even releasing the funds after the event concludes.
  5. Collect and Analyze data: GiveSmart’s post event reports generates information and data to understand who is bidding on what and how you can improve that experience for future events.

Givergy

Givergy is a fundraising technology company who offers a range of cutting-edge platforms to help charities raise more at events and online.

FEATURES

  1. Interactive Silent Auction Technology
  2. Interactive Pledging Technology
  3. Online Auction Websites
  4. Lot Items Provision
  5. Fundraising Technology
  6. Event Ticketing
  7. Event Registration
  8. Charity Auctions
  9. Auction Items: They offer an extensive range of exclusive auction items is you are looking to top up your inventory or are looking for easy items. Whether to supplement your own, or to create the perfect mix for your target audience, our auction item experts are here to help.
  10. Fundraising Consultants, and Online Fundraising

Mobile Fundraising apps are a great way to capture audience members who cannot make it to the event, allowing supporters to connect with your cause and bid items through the app. You can reach a larger audience than ever before. Most of the apps offer varying levels of insights and analytics, this data can help planners and organizations make better informed decisions about future guest lists, bidding items and event planning, to make your next event even more successful.

If you are interested in any of the fundraising apps reach out to them directly. For Audio Visual needs or to learn more about event technology connect with us now!

First impressions set the tone and mood for the entire event experience.

If you have ever heard of the halo effect, which by definition is the tendency for an impression created in one area to influence opinion in another area, you understand that your event theme, message and experience should start from the very beginning and carry through well into post-event moments.

You want your event to go smoothly, in order to do that, you need to make a great first impression, the problem is, with all the solutions available now a days, it can be challenging knowing where to start.

Before thinking about a solution, let’s take a moment and understand the importance of making a good first impression.

Where do first impressions start?

Customer touchpoints, or attendee touchpoints are all the moments that someone interacts with your event or event brand.  All of those touchpoints make a difference in the attendee experience. We as planners often look at creating those ‘Wow’ moments throughout the event; and while having those are very important, the moment of arrival is often neglected.

The very first event attendee touchpoint is the registration process where tickets are purchased, it’s typically pretty standard and completed online. The first personal interaction however, is when your attendee walks through the doors and proceeds to the check-in process or the registration process. This is the opportunity to create a great first impression by welcoming your attendee and providing them the information they need.

If we look at Hotels brand such as Starwood and Hilton, they have invested time, money and energy into creating the most seamless experience when checking in a guest. They understand the moment the guest walks through their entrance is a moment of truth; it is the first step in creating a belief and impression on the brand. Like hotels, planners should take an opportunity to map out the attendee moments of truth including the check-in process and how we can solidify the experience from the start through to the end.

Technology can help.

Looking at the check-in process, a frequent complaint is the time it takes to deliver information and direction to the attendee. If your objective is to reduce the time spent to register or check-in an attendee technology can help. There are apps and solutions available such as ‘Check-In’ powered by Concise. Created specifically for large dinners, Gala’s, or assigned seating occasions. The App lets you easily find the attendees name, change their arrival status, view and confirm dietary restrictions, or even accommodate any last minute changes.

Some events still use the poster board with names and table numbers, whereby everyone gathers around trying to find their name and read the small print. When your event size is larger than 20, it can become very busy in the entry area with attendees trying to self-navigate.

Technology such as digital signage or an IPad with a moderator can assist in alleviating the traffic and deliver the information quickly, and easily to your guests, not to mention it can accept changes in a moment and accommodate on the spot.

Managing VIP’s

No matter who or how you classify VIP’s in your audience, they likely have some special arrangements made that need to be communicated, tracked and delivered. Classifying them as a VIP increases the importance on delivering a good impression to them. Based on the complexity of your special arrangement you may have que’s or need to notify someone of the VIP’s arrival.

Technology is a great way of preparing that experience, and communicating the needs and message in a unified way to all that need to be aware of the VIP’s status and special accommodation needs.

 

“First Impression, lasts long.  Subsequent impressions, make you think. But a drastic change in expression of impression consequently leaves you, Flabbergasted.”  – Sanika Dongre, Poetic.

You want to have an amazing event, setting the tone and atmosphere from the very start. Technology can help, and it doesn’t need to be complicated.  If you are looking to make a great first impression from the moment your attendee walks through the door, Connect with us now.

You can also read more about our Check-In App. solution here

Creating Transformative Experiences.

Our industry has spent the last 5 years talking about how important it is to design experiences. This aim is undeniably true. However, it is time to shift the conversation towards how the live event experience we design can have transformational power.  Why is it important? Because the experiences that do not create behaviour changes yield little to no return on the investment.

Event attendees are demanding more from live events! We as an industry have been busy reacting to this by deploying new and innovative ways to appease them. We have activated exciting technologies like VR, AR and projection mapping with great excitement and “wow”. We have created fun game activations in to our tradeshows and/or foyers spaces. We have activated live engagement tools utilizing attendee smart devices. Chefs have been challenged to create new and exciting menus with innovative delivery methods, including projection mapping and interactive food stations.

But as we rush to appease our demanding attendees, forever desperate for the new “Wow” we have often lost sight of the opportunity to positively change the way our stakeholders feel, think, see, say and do.

 

Transform-events

The time has come for #Eventprofs to take the lead and shift the focus from the product and services to the outcomes we create.

That is the value represented in the way we change the world around us. The way live events contribute to the progression and evolution of our society. The hot topic raised at the Global Events Forum was commoditization of the events industry. A highly valuable topic, but arguably 10-15 years too late.

When Pine and Gilmore released The Experience Economy in the mid 1990s they stated: Businesses of the day are presenting a higher value product by attaching experience to their customer interactions.  They give the example of Starbucks, stating that people pay five times the cost for a cup of coffee compared to buying the bean from the supermarket or primary commodity producer. They pay more, because the experience they get in the store increases the value of the cup of coffee.  They extend that another level with the example of the $15 coffee available in the Piazza San Marco in Venice Italy. Making the bold claim that most people are willing to pay 3 times what they pay at Starbucks because the extraordinary experience they have in Venice. Sitting in that Piazza cannot be easily replicated. The experience not only stays in their memory, but forever transforms their feelings about coffee and that memorable (likely life changing) trip to Italy.

With the events industry’s battle against commoditization we must embrace this concept of value from the outcomes we create. Very few live event buyers can argue the cost if we, as event designers, can guarantee they will achieve the transformational behaviour changes required from their event.

I hear you say “But you’re a technology guy, why all this emphasis on designing for behaviour change? Shouldn’t you be pushing more technology instead.” The short answer is yes, I would love you to use more technology. But at FMAV we are firmly focused on only applying technology that is purposeful, intentional and informs or enhances the desired behavioural change. I recently presented to a large group of association professionals in Washington DC who were curious about the latest “wow” trends. I appeased their desire to see some case studies that showcased technology solutions, but only once they understood the reasons for those technology choices.

The way we align technology to the event narrative and how our solutions enhance storytelling has been fundamental to all our recent success in the event technology production industry segment. We have been digging deeper with client to better understand their behaviour change objectives. We have been asking them and helping the craft the experience and align it to their storytelling.  Technology’s place in the live event experience can be likened to a catalyst or engine.

 

The human experience is the most vital part of experience design. Therefore, as we design experience, we must treat technology as a tool that encourages and enhances the engagement and immersion the attendees experience. Never distracting the attendee from the message or the face-to-face intimate human experience, instead reinforcing it. But how do you not get lost in the myriad of solutions that exist in the technology world?  I challenge that we as design teams must have a firm understanding of the event narrative before we look for “Wow” technology.  Could we design live event experiences that utilizes the fundamental foundation of storytelling and insert technologies to enable engagement and immersion in the story?

 

Connect with us to find out how you can apply transformational experiences into your event.

Technology advances our lives more and more each day, enabling us to connect faster, and larger than ever before. As technology progresses, so does the world of events. The spectrum of events has evolved to now include Virtual events, whereby participants and attendees can view and interact with live event content from any location around the globe, and from any device.

In today’s fast-paced world, time and budget restrictions often preclude people from being able to attend events in person. However, they are likely still very interested in the content being shared and are open to other ways of connecting. This poses an amazing opportunity to engage with larger audiences on a higher level and to deliver your content directly to a device that can be accessed in a single moment.

Let’s take a moment to understand more about Virtual Events and if they might be right for you.

What is a virtual event?

Virtual events are content broadcasted in real-time anywhere in the world to anywhere around the world, online. It enables organizers to connect with remote audiences, engage with them on various participation levels and can be viewed on various devices. There are several types of Virtual events within the spectrum that accommodate multiple ways of communication, and participation levels. They are:

  • Webcasting
  • Video Conferencing
  • Webinar
  • Custom Streaming

How does it work?

Webcasting takes your live event feed, funnels it through a webcasting solution and then broadcasts it to unlimited remote participants.

It allows you to have multiple content windows that may include a presentation slide window as well as a live event feed window streaming the presenter on stage.

Works great for broadcasting town hall events to remote employees or broadcasting your event feed to remote participants.   

Video Conferencing allows you to have multiple remote participants that come together in a virtual environment to collaborate for meetings or group discussions. Often all participants have similar or identical participation abilities.

Works great for multiple offices and branches to connect virtually and experience the meeting as if they were there in person.

Webinars allow you to host and distribute live content internally or externally through a webinar platform. Webinars are often used for educational and learning content and include polling and digital Q&A.

Works great for group training in a remote environment and delivering learning modules to your client base.

Custom Streaming covers situations that are unique to the other virtual event offerings. This includes social streaming -whereby your event can be live streamed and managed on Facebook or YouTube. Custom streaming also offers embedded video directly on your company website.

Great for custom situations that are not classified under webcasting, video conferencing, or webinars. Essentially, the ‘other‘ category.

How can virtual events help you?

Virtual events open up opportunities to expand your audience and reach more people than ever before.

If you:

  • Have remote audiences.
  • Have space limitations.
  • Various office locations that connect for meetings.
  • Have town-hall events that need to broadcast nationally or globally.
  • Have many clients or potential attendees that face travel barriers.
  • Are looking to open the ability for more people to view and participate in your events…

Virtual events may be right for you.

What do you need to get started?

There are 4 components that are essential to all virtual events. They are:

  1. Equipment suited to the virtual event type you are broadcasting.
  2. Network Connection defined as dedicated hardline internet connection.
  3. Streaming Platform or Content Network, there are many solutions available to accommodate your needs.
  4. Virtual Events Expert, someone who can work with you on your specific needs to recommend and assist you in planning and executing a successful virtual event.

Interested in virtual events? Connect with an FMAV virtual events expert now