Webcasting Best Practices
If you aren’t taking advantage of webcasting, you definitely should be. Nowadays, people are busy and can’t always get to the location you have booked for a presentation. Additionally, those who are geographically dispersed can tune in, allowing you to reach a larger audience, with better targeting. Webcasting allows for immediate, intimate and real interactions, giving you the benefit of a live presentation without the need to book a space and accommodations. Here are some webcasting best practices to keep in mind before you begin.
While this is a fun and easy way to have a meeting, remember that you are conducting this in order to achieve something, thus goals and a strategic plan should be made prior, rather than rushing to get the webcast done. Make a list of what you wish to achieve with this webcast, and some of the by-products you want as well (fostering stronger relationships with those invited, reaching larger audiences, shorter but more effective meetings etc.) Make a plan of how you will work this into your webcast. Will you be mediating the entire presentation, will there be an open-floor discussion, a chance to debate and throw-out ideas? Have a strategy and ensure you don’t veer off topic when live.
We are constantly being flooded with emails and information on social media. Ensuring your webcast stands out and is attention-grabbing, take the time to come up with a catchy title and description, so that the people you have targeted have an interest in attending, knowing there is something of benefit for them. Action words are great for pumping up the event, and command greater attention than passive words.
Promoting your webcast prior to the date will go a long way in reaching larger audiences, and getting those who are already attending feeling excited and engaged. Use the social media tools at hand to spread the word – Facebook, Twitter, LinkedIn, Instagram, e-mail newsletters and Pinterest are great places to start. Ensure your text is accompanied with an image, as images grab attention far better than just plain words. Creating a hashtag for your event is a great way to keep the conversation in one place, and to monitor who your campaign is reaching. Post about 3 times a week to get the momentum going.
Since you are targeting a large audience from all over the world, having reliable and well-performing equipment is critical in ensuring a smooth delivery and real-time audio/visual components. There is nothing more frustrating than tuning in to a live event that stalls, has a poor connection or isn’t audible. Choose equipment that is proven to work well for both those in physical attendance (if you have this), and for those streaming in- you’ll want HD video recording, clear audio capabilities, and an experienced AV technician.
This shouldn’t come as a surprise to you, but content is key. Creating engaging and interesting presentations is what makes the difference, and is what will have your attendees remembering your company, and subscribing to future events. No matter what your goal is and no matter what your company does, creating relevant but interesting content is where you should spend the bulk of your preparation time. Think about what you would like to hear in a webcast, and go from there. Hiring an industry speaker or leader might be a great way to keep the interest, and to provide related content. Allow your audience to learn from your presentation as well as be informed about your pitch.
Remember to be yourself and to proceed as you would in a normal live presentation. Webcasting is revolutionizing the way events are being conducted, and these webcasting best practices will help you get up to speed. Contact us for more information and a quote.