[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]You could say the quest for sustainability has touched all industries at one point or another. The event industry is no different in that organizers are constantly looking for ways to reduce their carbon footprint. From outdoor festivals to interactive exhibits, companies are increasingly opting for eco-friendly solutions.
When it comes to event technology, Encore Canada is making a conscious effort to offer sustainable experiences. From digital banners to virtual reality headsets, there are many ways to deliver an exciting experience that has little to no impact on the environment. So let’s take a look at some of the biggest sustainability trends to hit the industry this year.
From flyers to posters, there’s no doubt the amount of paper used to promote an event. That’s why many organizers are looking to digital solutions instead. Digital banners are an excellent alternative to hard-copy signage. This innovative marketing tactic is much more versatile than a traditional banner. A digital backdrop not only saves on paper and printing costs — but allows event organizers to create an impressive visual display that will captivate their guests.
Digital banners work well when they’re incorporated into your stage’s set design. You can also display them prominently along venue walls for a truly immersive experience. Encore Canada can help you capture your event’s theme and messaging in a series of digital banners. This medium is also ideal for sponsorship loops, corporate branding or animated content.
Mobile Event Apps
Hard-copy event itineraries are becoming less popular as organizers look for paperless solutions instead. One of the best ways to share information with your attendees is through a mobile app. Encore Canada a has the expertise to help planners build an app that all guests can tap into on the day of the event.
A mobile app is an eco-friendly way to provide venue directions, share event photos or notify attendees of special highlights ahead. This paperless solution also allows organizers to make last-minute changes to information and send out updates in real-time.
Virtual Reality Headset
Virtual reality headsets are promoting sustainability by cutting down on the need for physical transportation. That’s because these innovative devices can send your guests to far-off places, which would have been otherwise inaccessible. VR’s popularity comes at a time when event planners are debating whether virtual experiences would replace face-to-face interactions. Although many companies still prefer in-person gatherings, VR can be used as an intriguing side component.
Virtual reality headsets can place attendees in an alternative state where they can experience interesting situations. By immersing the user in a 360-degree view of entirely different worlds, organizers are giving users an opportunity to interact with the environment in a very sustainable way.
Live streaming is an excellent way to incorporate sustainability during an event. Keep your travel footprint low by allowing guests to watch the gathering online or on a projector at a remote location. By keeping the in-person guest list down, organizers can opt for a smaller venue, which will help reduce the event’s overall carbon footprint. Live streaming also allows for digital advertising, which will dramatically reduce paper waste and provides an additional revenue source for your event.
Event technology devices tend to consume a lot of energy, especially when it comes to interactive displays. That’s why the industry is turning to event technology with energy-efficient components. LED lighting, for example, is becoming increasingly popular — as is the use of daylight instead of artificial light to brighten a venue. Preference is also given to Energy Star products, especially when it comes to sound and stage equipment. Set-up crews are also turning down lighting levels during the event’s setup and tear-down phases.
Be ‘Green’ with Encore Canada
Our friendly team of event technology experts can help you design and implement an event that has little to no impact on the environment. Conservation and reduction initiatives are an excellent way to drive profits. By showing customers that you care about the social impacts of your company’s actions, doors may open to new clients and opportunities.
Rely on Encore Canada to deliver technology solutions that are responsible and motivated. Together, we can help the event industry raise its ecological-consciousness — and bring consumers a truly sustainable experience.
For more information on sustainable event technology, call Encore Canada at 1-800-868-6886 or contact us here.[/vc_column_text][/vc_column][/vc_row]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Contact Madeleine Bart
FOR IMMEDIATE RELEASE
Encore Canada Whistler Achieves Sustainability Certification
Whistler, BC — May 31, 2018 — In partnership with Tourism Whistler and the Whistler Conference Centre, Encore Canada has recertified their Level One of the APEX/ASTM Environmentally Sustainable Event Standards. The certification covers nine comprehensive standards for environmentally sustainable meetings introduced by the Events Industry Council’s APEX initiative, in partnership with ASTM International.
“We are proud and excited to continue with our APEX/ASTM audio visual company certification,” said Kevin MacKillop, General Manager—BC Region. “Certification to the event industry’s global standard gives us not only recognition for all sustainability efforts, but also a roadmap for measuring and improving our sustainable event programs on an ongoing basis.”
The APEX/ASTM standard specifies performance criteria in the areas of staff management, communications, waste, energy, air quality, water, procurement and community partners. The standards were created in partnership with ASTM International, an American National Standards Institute (ANSI)-accredited standards development organization.
Karen Kotowski, CAE, CMP, President and CEO, Events Industry Council, the professional meetings association that led the development of the standards, added, “Responsible environmental and social practices in the events industry is a global concern. We are delighted to see a major Canadian organization such as Encore Canada continue their commitment to sustainability.”
iCompli Sustainability, a division of BPA Worldwide, a nonprofit international auditing organization headquartered in Shelton, CT, developed the certification protocols for the APEX/ASTM standards and performed the independent third-party certification of Encore Canada compliance. Glenn Hansen, CEO of BPA Worldwide, said, “Our certification to the event sustainability standards created by EIC, and now adopted by Encore Canada, continues our long-standing commitment to promote transparency in the events industry.”
ABOUT ENCORE CANADA
As part of the world’s largest brand experience organization, Encore Canada uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Encore Canada invests heavily in maintaining and growing its stable of state-of-the-art technology around the world. Encore Canada provides a full range of services to support the way audiences engage with content as the landscape continues to change.
Encore Canada has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Encore Canada will continue to serve clients throughout North America and the rest of the world through its growing global network. For more information, visit www.encore-can.com
ABOUT ENCORE CANADA
Recognized by Advertising Age as the world’s largest brand experience company, Encore Canada uses the power of integrated digital and live brand experiences to move markets, connect markets, connect people, support growth and generate revenues for the world’s leading companies and associations. Freeman derives insights that help define program strategies, target key audiences, deliver meaningful messages and drive revenues and results. Through its expansive network of offices, talent and global partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its stability, strength, customer service mentality and its success over its 90-year history. A values-driven company with a strong and purpose-built culture, Freeman is dedicated to making meaningful connections with audiences. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded multiple consecutive J. D. Power awards for its Customer Call Center. For more information, visit www.encore-can.com.
ABOUT EVENTS INDUSTRY COUNCIL
The Events Industry Council’s more than 30 member organizations represent over 103,500 individuals and 19,500 firms and properties involved in the events industry. The Events Industry Council promotes high standards and professionalism in the events industry with the Certified Meeting Professional (CMP) program and signature program initiatives. The CMP credential is recognized globally as the badge of excellence in the events industry. The qualifications for certification are based on professional experience, education, and a rigorous exam. The four signature programs — Sustainability, Industry Insights, Knowledge, and Leadership — represent the key initiatives, assets, services and products for the Events Industry Council. Learn more at www.eventscouncil.org.
ABOUT ICOMPLI SUSTAINABILITY
iCompli Sustainability, a division of BPA Worldwide, is a not-for-profit auditing organization established in 1931 to audit audience metrics for publishers, advertisers and their agencies. Today, BPA’s audit services have expanded to include external assurance of government and industry standards and independent verification of technology and service claims. iCompli provides third-party certification to APEX/ASTM and ISO event standards, sustainability framework services (SASB, GRI, CDP), and verification of sustainability data (GHG emissions, waste diversion, water withdrawal, safety performance). Learn more at www.icomplisustainability.com and www.bpaww.com.