[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]There are many variables when it comes to organizing a successful conference, from selecting the right presenters to taking breaks at the right time for networking. When it comes to audio, one of the variables that deserves attention is sound reinforcement. The point of reinforcing or amplifying your presenter’s voice in a ballroom, or any room for that matter, is not just so that he/she can be heard from the front to the back of the room, but more importantly, that he/she is comfortably understood from the front to the back of the room.

In addition to sound reinforcement, sound quality is equally important. This is especially the case if you plan on recording your conference. This documented evidence of your event is likely to be used in the future for promotional videos, training or archived for private or public record.

So when thinking about the type of audio support needed for your event, we encourage you to consider the following three key factors:

  1. Your Purpose

The audio needs for a Town Hall, a sales rally and an awards gala with entertainment are all different. Fail to match the type of meeting with the appropriate audio solution and you could end up with understated audio or audio overkill. For example a meeting with the purpose of imparting new information or learning requires a focus on clarity of speech and equal coverage throughout the room (arguably this should always be the goal). Therefore, the audio system selected should complement the dominant frequency range of the human voice which is generally accepted to be around 300Hz – 3kHz. This is the spot where intelligibility and recognition like to get together and party.

  1. Your Equipment

Once you’ve understood the purpose of your meeting or event, list out your audio needs as this will dictate the equipment required. Use your agenda to visualize the day from your attendee’s and presenter’s points of view. A sound system comprises of four main elements that will work together to capture and amplify sound at your event. They include:

  1. Input devices –wired and or wireless microphones, discussion systems designed for multiple participants and playback devices.
  2. Processing devices –audio mixers and signal processors for adjusting the quality of sound through equalization, compression, feedback suppression, etc. Used skillfully audio processors can eliminate/minimize unwanted echoes, vocal pops, feedback, etc. and aim to control the audio being amplified.
  • Amplification devices – amplifiers to boost the input sound to the loud speakers. This boosting is required regardless of system configuration applied, hence the term ‘sound reinforcement’. Amplifier configurations can either run independent of loudspeakers or they can form part of the loudspeaker itself. In the latter form this is usually indicated by the term ‘powered speaker’.
  1. Output devices –loudspeakers and headphones, depending on how the audience intends to receive the sound.

Depending on the nature of your conference, you may need additional ancillary equipment for recording, teleconferencing, videoconferencing, or streaming. This is uniquely beneficial when all attendees or presenters cannot be at the event at the designated place and time.

  1. Your Audio Partner

When the audio fails at event – people notice. And keeping in mind your purpose and equipment, having the right partner’s onsite can make or break the experience you are trying to create. An audio company that takes the time to understand what matters most to you and your brand, is creative in their approach, and has the experience to troubleshoot, are always worth more in the long run. Consulting with your sound/audiovisual company early on in the process will ensure that the event space you have selected is suitable for the type of audio-visual support your event will need. For example, low ceilings, pillars, rigging points, built-in counters, big windows, proximity to other meetings on the day, power distribution and other factors can dramatically affect the setup of your audio equipment, your budget and ultimately the intended experience of your presenters and attendees.  Ultimately your audio engineer’s efforts towards achieving great sound on your event are governed by the laws of physics, not magic, and takes years of training, experience on show sites, and continued learning to master these skills.

Focusing on your event purpose, understanding the equipment you need, and selecting the right audio partner, are three ways to guarantee exceptional sound at your event. And remember, a good sound engineer is ALWAYS listening.

For more information, contact the Encore Canada team today.[/vc_column_text][divider line_type=”No Line”][vc_row_inner equal_height=”yes” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”12419″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2/3″ tablet_width_inherit=”default” column_border_width=”1px” column_border_color=”#e5e5e5″ column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Author
Rene Barrow
Encore Canada, Account Executive

Joining Encore Canada in 2009, René Barrow brings nearly 20 years’ experience of customer relationship management experience in the banking industry and 13 years’ experience as a technician in the performing arts. His extensive expertise and positive approach means that clients never have to worry about their audiovisual solutions when René is in charge.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

event planning

 

The job of an event planner has many opportunities for fun, sociability and creativity. While this may be true, a lot of little things go into event planning that are not noticed by those attending, but are crucial in making or breaking an event. If you’re new to event planning or have received the responsibility of putting together your company’s next meeting, we’re here to help ease some of your concerns. Whether you’re putting together a press conference, product launch, sales meeting, awards ceremony, or company-wide meeting, here’s a quick guide of the technical side of meeting planning, so you can focus on the fun stuff!

Sets:
When planning your event, whether it’s small-scale or large, having visual stimulation that compliments your company’s brand and makes a lasting impression is key. Think about creating a backdrop that draws attention to your speakers and looks great for photos. Custom sets are definitely a good option, depending on your time constraints. They help tie the theme of the event together and generate excitement amongst those attending.

Video:
Based on the nature of your event, video could be something required, or a great added plus. For pre-event promotion, on-site presentations and archived content, video serves a great purpose. Ensuring your videographer is of high quality and professionalism is important, as the after-experience is just as meaningful as what happens during the event. Having the option to choose from different digital video recording formats is helpful and saves you time after the event.

Lighting:
Lighting is one of the most important aspects of an event. To make speakers the main focal point, produce better-quality photos and videos, and create the right atmosphere, lighting is a main component. Having the choice of different lighting systems, from environmentally-friendly to coloured and moving options, set the tone for your event.

Webcasting:
Live events can be broadcasted to any corner of the world, and your audience reach can be that much bigger with webcasting. Keeping this in mind, choose a webcaster that can give you the optimal viewing capability for your needs, as you want your event to go smoothly for those seated in front of you, as well as those on a computer or mobile device.

Projection:
Projection is just as important as lighting when it comes to a live event. Your entire presentation must be visible to those in the audience, and having a projection screen that allows for maximum viewing is essential and can add great stimulation to the crowd. Think about graphics, animations, and video clips to ensure your message is put across in the best way possible.

Freeman Audio Visual Canada has all the solutions you need in order to pull off a fantastic event. Contact us for quotes, information, or ideas on how to create your best event yet.

microphone at an event

Whether you’re giving a talk to a few people, or a few hundred, presentations and public speaking can be nerve-wracking. The pressure to give a great presentation can be overwhelming; however, it is not just inexperienced speakers that are at risk for giving a dull presentation. Even seasoned public speakers can give boring, uninspiring talks.

Whether you’re nervous for an upcoming talk, or you’re an experienced speaker looking to better connect with your audience, consider the following tips:

Know your material

No matter how much planning you put into ensuring your presentation runs smoothly, sometimes unforeseen issues can arise. Maybe you forget your cue cards at home, or perhaps you forgot to bring along your visual aids. By knowing your material inside and out, you can get through a presentation no matter what issues may arise. This will also help you nail the question period at the end of your talk.

Move around!

If you’ve ever seen a truly captivating presentation, you may have noticed that the speaker made use of the entire stage. Sometimes you may be confined to a podium, but even by using simple hand gestures and eye contact effectively, you can significantly increase and maintain the attention of your audience.

Practice, practice, practice

This not only refers to a specific speech leading up to an event, but also your speaking skills in general. If you’re uncomfortable with presentations, becoming a strong communicator may seem like an insurmountable goal, but remember this: public speaking is a skill, and just like any other skill, you will get better with practice. Strong public speakers might make it look easy, but make no mistake, there’s a lot of work that has gone into that skill behind the scenes. If you’re looking to get some extra practice in a low-pressure environment, consider joining a speaking club like Toastmasters.

Tell a story

Another great way to keep your audience engaged is by telling a story, or keeping a common theme throughout your talk. Your audience needs some degree of uniformity throughout your speech. A sporadic, unconnected speech is hard to follow, and will greatly hinder engagement. By simply wrapping up your speech with a strong conclusion, and touching back on the key points of your talk, your audience will have a clear takeaway and (hopefully) feel like they learned something useful.

Use strong audio visual techniques

Making use of professional AV solutions can make a huge difference in the engagement and success of your presentation. Simple things like complimentary lighting, reliable computer and network services, and audience response tools can really set your presentation apart.

At Freeman Audio Visual, we provide audio visual solutions for events of any size. Whether you need a custom stage built for a large-scale event, or a computer network set up for a business meeting or workshop, we can help. Check out our design gallery for some photos of what we can offer you, and if you already have a project in mind, contact us. We look forward to helping you create a truly engaging event!