[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Freeman Audio Visual Changes Name to Encore
Toronto, ON – March 31, 2020 – Freeman Audio Visual Canada announced today it has changed its name to Encore. Earlier this year, PSAV announced plans to align its portfolio of companies under a new master brand, beginning with Freeman AV Canada. Freeman AV Canada was included in the Encore acquisition by PSAV last year and was required to change its name by March 31, 2020.
“We are excited to be bringing the Encore brand to the Canadian marketplace,” said David Campbell, Managing Director, Encore Canada. “Our adoption of this new name will better reflect the full suite of event capabilities we can provide to our clients and venue partners.”
The Canadian division of Encore will continue to service their clients and venue partners as before with David Campbell leading the organization.
The PSAV family of companies serves as a global leader in event experiences, providing creative, production, advanced technology and staging services to help meeting professionals deliver more dynamic and impactful experiences at their meetings, trade shows and events. The team consists of approximately 14,000 professionals across 2,100 on-site venue locations and more than 50 regional warehouses. The company operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia. It is the trusted partner and exclusive on-site provider of choice at leading venues worldwide. PSAV was recently named to the Forbes 2018 and 2019 America’s Best Employer list. The company is headquartered in Schiller Park, Ill. www.psav.com
About Encore Canada
Encore Canada, previously Freeman Audio Visual Canada, is a leading provider of event technology, staging, creative and production services. Encore serves as the in-house provider at more than 120 properties across Canada including hotels, convention centres, and unique venue. The production division of Encore is a full-service creative production company helping clients tell their stories around the world. For more information, visit: www.encore-can.com
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VP, Creative, Digital and Marketing
When we first become meeting planners, we quickly realize that there’s a whole new world of terminology to familiarize ourselves with. From contract language and event orders to taxes and food and beverage minimums, the knowledge we have to accumulate – at a fast pace, and on the job – is simply overwhelming.
Today, I’m here to break down the most common AV terms you’ll run into throughout your career in a way that makes sense, and point out how these solutions can be used to help bring your vision to life.
Video Mapping – One of the quickest ways you can transform the look of any space. Sometimes referred to as “projection mapping,” video mapping is the projection of images (or videos) onto a flat or 3D surface or object. There are so many possibilities that video mapping deserves its own blog post, but here are two: backdrops for presentations that you can easily switch out between sessions, and artwork projected on the outside of a building for a unique arrival experience.
Bandwidth – The maximum data transfer rate of a network or internet connection or the amount of data that can be transmitted in a fixed amount of time. With the right amount of bandwidth your event can do incredible things – like power a global webcast or have your entire audience engaged in presentations via a mobile app like Chime. For more on bandwidth and knowing how much to buy for your event, check out our full post on event Wi-Fi.
Gobo – One of the most common lighting tools with one of the most indistinguishable names. Essentially, a gobo is a stencil that goes in front of your lighting to project an image or a pattern on a surface. Commonly used in weddings to temporarily highlight the couple’s initials on the dance floor, there are tons of ways to use gobos no matter what type of event you’re planning. Think brand launch parties with the company logo and color palette, or a celestial-themed gala with constellations on the ceiling and stars on the wall.
Truss – Structures that allow lighting, video, audio, or any other staging equipment to be hung. Basically, a truss is what makes it all happen! Your AV expert will often discuss room design, so it’s important to understand the basics of how a truss will impact the setup. If you have a larger meeting, a truss is needed to flow screens and speakers throughout the conference center to make sure everyone can see and hear the action on stage.
Throw Distance – The appropriate distance between the screen and the projector for images to show up correctly. When something moves fast, we usually say it’s “faster than the speed of light.” But it doesn’t always move as far as we want it to move. Lenses in projectors can only push out an image so far before the image starts to get stretched, blurry, etc. So, when you hear the term “throw distance” come up from your AV provider, don’t panic -they’ll handle the technical part of the setup. You can help get the best experience for your attendees by providing high resolution content ahead of time, or work with your AV provider to create new content for your event.
Remember: while understanding AV solutions and equipment is helpful and can save you from last minute panic, the real secret behind any successful event isn’t memorizing a dictionary of terms. As long as you work on developing a relationship with your Director of Event Technology – or someone on your AV team – you’ll have a trusted individual in your corner from start to finish. They’ll not only know these terms (and so many more!), but they’ll understand your goals and help you achieve them.
Whether you’re giving a talk to a few people, or a few hundred, presentations and public speaking can be nerve-wracking. The pressure to give a great presentation can be overwhelming; however, it is not just inexperienced speakers that are at risk for giving a dull presentation. Even seasoned public speakers can give boring, uninspiring talks.
Whether you’re nervous for an upcoming talk, or you’re an experienced speaker looking to better connect with your audience, consider the following tips:
Know your material
No matter how much planning you put into ensuring your presentation runs smoothly, sometimes unforeseen issues can arise. Maybe you forget your cue cards at home, or perhaps you forgot to bring along your visual aids. By knowing your material inside and out, you can get through a presentation no matter what issues may arise. This will also help you nail the question period at the end of your talk.
If you’ve ever seen a truly captivating presentation, you may have noticed that the speaker made use of the entire stage. Sometimes you may be confined to a podium, but even by using simple hand gestures and eye contact effectively, you can significantly increase and maintain the attention of your audience.
Practice, practice, practice
This not only refers to a specific speech leading up to an event, but also your speaking skills in general. If you’re uncomfortable with presentations, becoming a strong communicator may seem like an insurmountable goal, but remember this: public speaking is a skill, and just like any other skill, you will get better with practice. Strong public speakers might make it look easy, but make no mistake, there’s a lot of work that has gone into that skill behind the scenes. If you’re looking to get some extra practice in a low-pressure environment, consider joining a speaking club like Toastmasters.
Tell a story
Another great way to keep your audience engaged is by telling a story, or keeping a common theme throughout your talk. Your audience needs some degree of uniformity throughout your speech. A sporadic, unconnected speech is hard to follow, and will greatly hinder engagement. By simply wrapping up your speech with a strong conclusion, and touching back on the key points of your talk, your audience will have a clear takeaway and (hopefully) feel like they learned something useful.
Use strong audio visual techniques
Making use of professional AV solutions can make a huge difference in the engagement and success of your presentation. Simple things like complimentary lighting, reliable computer and network services, and audience response tools can really set your presentation apart.
At Freeman Audio Visual, we provide audio visual solutions for events of any size. Whether you need a custom stage built for a large-scale event, or a computer network set up for a business meeting or workshop, we can help. Check out our design gallery for some photos of what we can offer you, and if you already have a project in mind, contact us. We look forward to helping you create a truly engaging event!