Sponsorships: Finding the Perfect Fit

April 13, 2012

MeetingsCanada.com blog post, by Sandy Biback

We live in a world where sponsorship has to be a perfect match for the event/conference and the sponsor. A couple of years ago, I attended the annual PCMA conference.

One of the sessions presented a panel of high-end sponsors. A question from the audience: “How can I get my sponsors to give me more – my association is struggling in these poor economic times.” The response from one of the sponsoring companies has stayed with me ever since: “Our cupboards are bare, too.”

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