Should You Create Content In-House or Outsource It?

August 26, 2019

Successful business and events professionals understand how critical it is to create good content. Whether that content exists on the company website or in the form of a promotional event, one thing is certain: High-quality content has the ability to generate leads, motivate customers and ultimately increase profits.

The big question many businesses ask, however, is whether this content should be created in-house or outsourced. Unless your company has a team dedicated to producing material, consider having this crucial initiative handled by a reputable agency instead.

If you’re unsure whether outsourcing is right for your business, read on to understand the benefits of delegating this important task to creative experts.

    1. Fresh perspective

One of the pitfalls of handling content in-house is that the team tasked with creating it may be feeling beleaguered. Because many of them will have been exposed to the company’s products and services for years, a fresh perspective is often necessary to generate new ideas.

Even though fostering company culture is beneficial for team-building and camaraderie, it can certainly take a hit on creativity. When you bring in an outside graphic designer or video editor, you’re working with someone outside of your company culture. This means they can tackle your project with a clear, unbiased mind — and come up with new concepts your office never would’ve imagined.

    1. Real expertise

By hiring an outside company to produce your content, you’re bringing on the services of an expert in this field. A motion graphics designer, for example, has a deep understanding of today’s aesthetic trends. This person will then be able to apply these trends to your company’s marketing event.

The point to understand is that there’s a defining line between production for print media and production for live events. Depending on the medium in which your content will exist, hiring the right professional for that particular medium is vital. By outsourcing, you’ll be able to tap into unique technologies that can bring your content to the next level.

    1. Clarity

The danger in producing content in-house is that your team may have difficulty breaking away from company jargon. Professional copywriters can help you pare down complex business language into simple phrases that resonate with customers.

A clear message doesn’t have to exist in just copy. By outsourcing your content, you can optimize these messages for a variety of mediums. Spread your company’s mission through highly-produced interview segments, PowerPoint presentations or interactive displays.

    1. Experience in the field

Practical experience in the field is particularly helpful if you want content that goes beyond print media. Producing material for multimedia platforms and creating interactive worlds from scratch are sophisticated endeavours. At Encore Canada, our creative department often relies on the expertise of our former event technicians. This gives us the advantage of understanding the technology used and how to correctly export media to ensure success. By relying on us for content, not only will you receive a solid technical foundation for your project — but also on-site support on the day of your marketing event.

Before committing to an in-house project, consider outsourcing your next initiative to a company like ours. Our friendly team of content creation experts can help you design and implement a marketing experience that will captivate your target audience. Allow us to transform your venue with interactive LED walls or stunning projection mapping technology. Lighting design, staging support and video production are just some of the other services offered here.

For more information on content creation, call us at 1-800-868-6886 or contact us here.