Freeman VP Sustainability Tells Us Why Green Events Are Everyone’s Business
Who should be involved in helping show management achieve its event sustainability? During a recent gathering of the Freeman Sustainability Customer Advisory Group at the Green Meetings Industry Council Sustainable Meetings Conference, the answer was a simple: Everyone. Event sustainability does not only occur onsite during a meeting or trade show. In many cases, organizations have a sustainability policy or philosophy that all employees—and their vendors—are expected to follow. There are many stakeholders involved before, during and after an event that are critical to meeting event sustainability goals.