In today’s world of live events, the dash to showcase the newest technology has paved way for laser projection to gain popularity. But what exactly is laser projection and is it worth the investment for your event?
What is laser projection?
Laser projectors are mainly used as optical guidance systems. This projection method uses laser lights as the engine to drive light colouring and imaging. Technically speaking, this is a device that projects changing laser beams on a screen to create moving images for entertainment or professional purposes. It consists of a frame that contains lasers, mirrors, galvanometer scanners, and other optical components. A laser projector can contain one laser light source for single-color projection or three sources for RGB (red, green, and blue) for full-scale color projection.
Laser projection in events
Laser projection can be used to replicate the functions of traditional projectors. In live events, laser projection is able to achieve brighter projected images, with a larger colour spectrum, and more vibrant luminescence. Laser projection equipment runs at high efficiency, using less power resulting in quieter and less heat generating output.
The catch to having the latest and greatest in laser projection is the high cost. Whenever a new product enters the market, availability is scarce and the purchase costs are high. Because of the high cost, many AV providers are finding it difficult to justify purchasing, and supplying this equipment to live event clients where budgets are tighter than ever. An additional downfall is sustainability, once the laser is burnt it cannot be repurposed, but in a lamp projector, you are able to replace the blown bulb. There is also a growing concern of AV providers into the longevity of laser projection popularity; if they were to invest such high cost into laser equipment, would the demand exist for years to come.
Laser vs. A Great AV Partner
Yes, Lasers may offer higher picture quality, last longer than traditional projector lamps, and offer nearly instant on/off; however, you may be able to achieve exactly what you are looking for without incurring the high cost of using laser equipment. Working with a consultative AV partner will support you in pulling the most out of your vision – to achieve the best resolution at a lower cost.
As technology evolves and becomes more suited to the needs and demands of events, AV partners continue to develop, and invest to better support and meet the needs of the industry. Lasers may be the future, but in the current world of live events, where budgets are very tight, you can achieve your event goal by using a great AV company that can work with you to achieve the same concept for a fraction of the cost.
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