FMAV’s Alissa Hurley Inducted into Hall of Fame
Alissa Hurley Inducted into Canadian Meetings + Events Expo Hall of Fame
We are pleased to announce that Alissa Hurley, VP, Marketing at FMAV has been inducted into the Hall of Fame at the recent Canadian Meetings + Events Expo! The Hall of Fame program, now in it’s 11th year, is comprised of 68 industry leaders who have made, and continue to make outstanding contributions to the Canadian meetings and events industry. Alissa was inducted as the 2019 Industry Innovator; a category that recognizes a planner or supplier who has developed and implemented a service, product, or concept that modernizes today’s industry and moves it forward.
Throughout her 25 years of experience in the events industry as both planner and supplier, she has been implementing innovative solutions to demonstrate the strategic impact of meetings and events. In 2007, while at Maritz Canada, she developed a proprietary measurement approach leveraging audience segmentation research expertise. This approach helped clients optimize their event marketing portfolio. In addition, she was a member of the project team that developed the initial Canadian Meetings Industry Economic Impact Study which provided the framework for other global regions to follow. Over the years, Alissa has been an active industry volunteer with MPI and currently serves as a member of the MPI Canadian Advisory Council.
“I am so grateful to have met Alissa over 9 years ago, when I just started EventMobi,” said 2014 Hall of Fame Inductee and EventMobi founder, Bob Vaez. “As an early technology adopter, she took a chance and let me pitch this crazy idea of an event app in 2010 while she was at Maritz. Not only she provided countless feedback to help me understand the industry better and fine tune our product, she also leveraged technology in bold new ways when no one else was paying attention. She has always been 2 steps ahead of everyone else pushing the boundaries and creating exceptional experiences at events. But what is so unique about Alissa is her passion to help others and pull everyone behind her to elevate how we manage and run events and conferences with or without technology.”
An advocate for industry education, Alissa spent 6 years as part of the faculty for the Event Management Certificate Program at Mount Royal University and has served as both as part of the CMM Advisory Board and as a CMM Program Mentor. In 2016, Alissa became the first Certified Event Designer in Canada and the first certified instructor of the Event Canvas methodology in North America.
“There are very few people who have given as much back to the industry as Alissa,” said 2015 Hall of Fame Inductee and Head of Events, SITE, Tahira Endean. “She has focused on educating bringing new and better ways of doing things to the entire industry while caring what planners have to say and bringing that to life.”
Over the past 3 years, Alissa has made it her mission for the Canadian meetings and events community to adopt a common language of event design using the #Event Canvas approach. As the official representative of the Event Design Collective in Canada and through the support of FMAV, she has:
o Trained over 500 Canadian meeting and event professionals on the Event Canvas methodology.
o Brought the 3-day Event Design Certificate program to Canada which enables participants to achieve the Certified Event Designer (CED) designation.
o Awarded 18 scholarships for Canadian meeting and event professionals to achieve the Certified Event Designer (CED) designation
“Alissa is a true leader in the events industry. Her forward thinking and technical knowledge combined with her passion to innovate has made immense impact on the event industry in Canada,” said Bill Brown, President and CEO of FMAV and Divisional Vice-President, PSAV. “I’m very proud to have her as part of our team.”